Now Available: The SCO Toolkit

Successfully Competing and Winning in a Customer-Driven Economy

The purpose of the Successful Customer Outcome Toolkit is to give you an actionable approach to create successful, winning strategies for your business in the face of the customer-driven economy of the 21st Century.

You have to do the Right Thing to succeed these days, not just Do Things Right.

In the bloom of the Industrial Age we didn’t have to do the right things, we just needed to do things. Business success occurred on a broad scale for anyone who was able to organize a business and produce goods.

As we grew out of the Industrial Age competition started increasing. It was no longer good enough to do things, we had to do things right. This was the genesis of the management approaches (Industrial Engineering, TQM, Porter’s Value Chain, Management by Objective, Six Sigma, Balanced Scorecard, Lean, etc.) in wide practice today.

But you won’t find these approaches at the heart of most successful companies in the 21st Century because we’ve moved past these inside-out management techniques.

We are now in a Customer-Driven Economy and the only way to excel here is through outside-in techniques that lead with the customer. Succeeding in the Customer-Driven Economy comes from doing the right things, and those right things are Successful Customer Outcomes.

This Toolkit is your guide to creating that all-important customer alignment through the use of Successful Customer Outcomes.

In this toolkit you will learn how to craft Successful Customer Outcomes using outside-in techniques and how to use these SCOs to create success in your organization.

The SCO Toolkit is available as an ebook on Amazon here…

It is part of the series: